How Important is visual Content for your website? Spoiler… Very Important
We are living in a the digital age, and visual content is at the top of all effective marketing strategies. In the era of scrolling, the power and options of using images, infographics, and videos to capture and hold audience attention are endless. We’re going to talk about how to put out the best content onto your website.
Quality Over Quantity:
Invest in high-quality images and videos. Blurry or low-resolution visuals can negatively impact your brand’s image. Showcase your brand in a way that reflects quality. Use professional photography and videography services when possible - remember, your website is your home-base for your brand.
Be selective, don’t overwhelm your site with content - showcase what matters to your brand voice, services, and what you want people to know upfront about your brand. You don’t need to showcase every aspect, rather, the highlight and attention grabbing aspects.
Relevance and Consistency:
Ensure your content is relevant to your services and audience - showcase what you offer currently and be sure to remove content that is outdated.
Maintain a consistent visual style, including color schemes, fonts, and overall aesthetic, to reinforce brand identity.
Storytelling:
Create a narrative that aligns with your brand values and resonates with your audience.
Then use visuals to tell your brand story. Story-driven content is engaging and memorable. Story content can be video, infographic, and image-based
Analytics and Feedback:
Regularly analyze the performance of your website so you can learn how users are engaging with the website.
Gather feedback from your audience to understand what types of visuals resonate most and adjust your content accordingly.
We often see a website treated as a forgotten piece of the marketing puzzle. Content tends to age, services change, team info changes, and even contact info - yet no one updates it. This is a major problem for busy small business owners. Don’t forget to prioritize your website - let your website be the front door of your brand.
