Facebook vs. Instagram: Which One Is Best For Your Business?
Social media marketing has changed drastically in just the last year, which raises many questions for business owners and individuals hoping to grow their audience. Which is the best platform for your brand? Should you be posting to both platforms? Let’s take a look.
If you’re choosing between Facebook and Instagram to focus on, you have to take into account the advantages and disadvantages of both platforms. Facebook is the second-most visited website in the world, but despite its 2.4 billion active users, you aren’t guaranteed the highest engagement. Facebook is very diverse, attracting all age groups. Because of this, if you aren’t targeting a specific audience, you have great potential for increased ad visibility.
Facebook will be a friendly atmosphere for your business if you’re planning to promote posts or your blog. You can include as many direct links as you please into your Facebook posts, while on Instagram, you’re restricted to a single link in your bio. The ever-changing trends of social media marketing have shown that video is the new king for engagement on Facebook, so if that is what you hope to post, it will do very well.
If you’re looking to reach a younger audience, then Instagram is the spot. Instagram is a much more visual medium than Facebook, a perfect spot to show off a visual strong suit. Instagram users have proven to be much more likely to purchase an item straight from their phone, whether it be from an ad or from a direct listing on a page they follow.
Can you utilize both platforms for your brand? Of course! Integrating social media marketing campaigns across both platforms makes a lot of sense. You can have separate content on each platform to divide each section of posts for your brand. Let’s say you want to focus on more professional posts and promotions on Facebook but more community work and tips on Instagram. This would work well because you are showing the demographic that you have on each platform what they would want to see. If you have the same demographic on both platforms, then your marketing strategies can go all into both pages.
Ultimately, the decision between Facebook and Instagram depends on your business goals. If you’re still defining your brand and need some help, schedule a call today to discuss brand strategy and figure out those business goals! We can work together to find the best platforms and handle your social media marketing and ad management for you or your business. Take a look at our services here at SociallyUP and schedule an appointment to discuss your marketing goals with our team.
