Are You Creating Purposeful Content Or Purely Aesthetic Content?
Are you Creating Purposeful Content or Purely Aesthetic Content?
Content creation for social media seems easy enough until you sit down to create it. Then creative content can quickly become a burden to create. When creating social media content, you need to consider the purpose, message, tone, visual aesthetic, and posting schedule. We don’t recommend posting content without putting real thought and strategy behind it.
So, are you someone who is posting on autopilot? Or are you someone who is maybe not posting very much at all. The question you need to ask yourself is - Am I Creating purposeful content or purely aesthetic content? We’re breaking down these two types of content for you.
Purely Aesthetic Content
Purely aesthetic content is content that is posted for purely visual reasons. The photo looks good, it fits the Instagram grid you’ve created, and the purpose or message of the content is but in second place. Visuals take priority for this type of content. When you post content for purely aesthetic or visual reasons, you’re missing out on the true depth of your message. The overall message of your content should be a top priority.
Sure, you should choose high-quality images but don’t’ underestimate the importance of content that is less than perfect. Less than perfect content is behind the scenes photos, photos of processes, team photos, and generally real-life images that represent your brand. Pictures can speak volumes about your brand and a relatable image gives your viewer something that can remember. When creating your content feed, aim for thoughtfully creative content.
Creating Purposeful Content
Purposeful content is content that you’ve spent time planning, you’ve outlined your message, and you created a posting strategy. Purposeful content combined with thoughtfully creative content is the best method for any social feed. Once you start planning out your social media content, you’ll begin to notice trends in performance. After a few weeks of creating thoughtfully creative and purposeful content, you’ll be able to compare post data such as the time of day that posts perform better or the days of the week you should post on. You’ll also become more creatively connected to your content. Once you start creating purposeful content, you’ll learn the variations of topics and posts you can create. Don’t post on auto-pilot, start creating purposeful content.
